November 26, 2018 Paula Weidinger0

By Petros Kkolas

Stumbling through LinkedIn is the usual professional who swiftly scrolls through his daily updates, what, or why would someone choose to engage? Or simply, why should a professional read this? Is it worth his time, effort, or energy? Well, it does if you are still, as I am, a student in the vast world of social media; a lifetime learner who doesn’t consume his brain over yet another scientific “how-to” report on efficient use of LinkedIn but cares to read clear facts through a simple story.  My story.
So, if you are still reading let’s go back to 2009 when I made my first contact with the world of LinkedIn.
I registered most of my professional details including my early stages of experience in all the fields with which I have been involved.  Surprisingly, I realised that I couldn’t find any people I actually knew in this social network. It was literally a social network full of strangers. Compared to Facebook, where I made sure to add everybody I knew since elementary school, every LinkedIn search amplified my professional loneliness. Overwhelmed by a network that seemed to turn me down more viciously than any woman I ever met, I quit. I forgot everything about LinkedIn — and like many of you out there, at one point I even forgot my username and password. LinkedIn was really useless to me, as I couldn’t even understand the “levels” of friendship (1st, 2nd, 3rd) that LinkedIn makes such a fuss about.
Years have elapsed since I began bumping onto the LinkedIn logo in every blog and website I visited. LinkedIn was becoming a hot topic of discussion. Then I realised that this may be “the next big thing”, not for gossiping (i.e. Facebook) but for actually doing something for your professional “wellbeing”. I bought a book entitled “The Power Formula for LinkedIn Success” by Wayne Breitbarth. I spent hours studying it and trying to understand everything on LinkedIn. As I unravelled the potential of the material before me, my curiosity was sparked. This thought kept drifting in my head: “If I can use LinkedIn efficiently, then I can land my dream job in the UK.” So I started spending hours every week to develop my LinkedIn profile to the most minute detail, not because I have O.C.D. but because I realise the power of marketing yourself.
At least 3 years after completing my profile I am confident that the amount of time invested is paying me back, as I can declare LinkedIn to be a major part of my professional life.